March 10, 2020
Want to avoid one of the biggest mistakes made by businesses when an economic recession hits? Then, don’t slash your marketing budget. It’s well documented that slashing marketing budgets in a downturn will only help protect short term profits. Unfortunately, for those businesses who do, they are very likely to emerge from the downturn less competitive and much less profitable. This is a unique downturn. It is generally agreed that the COVID-19 economic downturn will last for as long as the contagion is not contained. Once our medical experts get a handle on the virus with treatment and vaccines, the […]