What Is a Virtual Render?
Virtual Rendering is a modern way to visualize a space that does not yet exist or is under development. Virtual renders create hyper-realistic representations and a 360-degree virtual walk-through virtual tour of your property’s interior and/or exterior. We convert blueprints and sketches into 3D images and then produce 360° panoramas which are used to create a virtual reality walk-through.
The best virtual render will create extremely detailed and hyper-realistic visual representations of your property to showcase your architectural objects in all their glory. Virtual renders use a combination of advanced software, 3D design, and rendering experience to create unique designs that are hardly distinguishable from real life.
Still Virtual Render Photographs
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Why Use Virtual Renders?
Use virtual rendering to drum up your real estate sales and leasing.
Conducting Real Estate Presentations – Property renders give your investors and prospective tenants a more fun and immersive experience of your property. Showcasing your project from multiple angles and perspectives gives you a higher chance of winning prospects over.
Marketing and Advertising – Virtual renders create interactive marketing assets such as posters, brochures, web pages, and virtual walk-throughs to attract prospects.
Virtual Staging – A real-life furnishings setup can be absurdly costly. Virtual rendering creates an infinite number of possibilities to showcase the possibilities. You can change textures, colors, and furniture with ease to suit different prospects.
Reasons To Use Virtual Renders
Pre-sales help you test the market and hype your project to increase sales. Visualization gives your pre-sales an extra boost as prospects experience your space in person. Showing off your property before construction begins or ends gives potential them a taste of what they will be getting, making them more likely to buy.
You can go a step further and give people the experience of being inside your property so they don’t have to be physically present to make an buying decision.
Few prospects today trust real estate photography as it can be easily manipulated. A 360-degree walk-through with high-quality 3D renders gives your prospects a realistic picture of what to expect, inspiring trust and boosting sales and loyalty.
Creates an Emotional Impact
Research indicates that 95% of purchase decisions are emotional. To be successful in marketing, you need to sell experiences. Emotions such as the desire to stand out from the crowd, a sense of thrill, and a sense of security.
When you sell or lease a property, you must present your property in a way that plays to the emotional needs of each prospect. A virtual render can help you create a unique experience for each client through different interior and exterior design choices. Virtual renders can alter various aspects such as color, mood, and lighting to captivate particular clients.
Virtual rendering also gives room for virtual storytelling by even including people interacting with the available spaces which creates an emotional journey for potential clients and drives sales.
Virtual rendering gives you more possibilities than photography. While photos are still, lifeless, and can require expensive setups, 3D gives you much more vibrant displays.
With virtual setups, you can do everything from creating realistic wall colors, furniture, textures, and other design details.
3D renders are usually so realistic that you may not be able to distinguish them from real-life ones. You can zoom in to view intricate details, add colors and textures, or include furniture and decor. You can also observe properties from different angles. For instance, when showcasing the exterior, you can show potential investors the most flattering angles, which is often costly with traditional photography.
You Can Sell Far and Wide
Virtual renders help you appeal to out-of-state prospects. Virtual tours give them a chance to feel the real space and floor plan to eliminate inconvenient in-person tours. You can then close deals faster as personal meetings become about asking in-depth questions instead of first-time introductions.