September 12, 2025
In the fast-paced world of real estate, first impressions aren’t just important—they’re everything. With buyers scrolling through listings at lightning speed, the quality of your property photos can mean the difference between a click and a pass. That begs the question: should you invest in professional photography, or can your iPhone do the job? Let’s break down the pros, cons, and strategic implications of each approach. The DIY iPhone Route: Convenience Meets Cost Savings (with a Pro Touch) Smartphones have come a long way. With advanced lenses, HDR capabilities, and editing apps at your fingertips, it’s tempting to snap a […]