Nowadays many first sales opportunities are via video chat. Prospective clients want to make sure that when they take the time to visit in-person, they won’t be wasting their time. You need to show them how you can meet their needs, alleviate pain points, surprise, and delight them. You only get one chance for a first impression. Make sure it is a good one!
The COVID-19 pandemic didn’t so much dent that level of sales activity as it did force more businesses to adopt remote workforces on the fly. In many cases flexible workspace providers have been the beneficiaries, especially in the suburbs.
The result is a fundamental shift in the sales process. Now, a virtual sales platform is a crucial asset to modern sales departments that understand the potential and opportunities in selling virtually. It is not an easy transformation and is not a simple project. It not only requires developing a strategy that addresses the technology needed to support virtual sales, but also the implementation of the technology with your sales team.
Whether a remote or in-person presentation, it is important for you to be organized and have a game plan on the general direction you want to go. What really matters is that you can communicate why the prospect will be better off in your space. Potential customers don’t care about the history of your company or your features; they are looking for the answer of what’s in it for me. If your sales presentation is to be successful at all, it must answer that question, and specifically.
Don’t assume everyone knows what coworking or executive suite space is or its benefits. Does your marketing team understand how to define coworking space to captivate prospecting clients and “wow” them into conversion?
Your prospects should clearly understand that coworking space is an opportunity to be productive. You should define how common space is a collaborative opportunity to reduce overall costs.
Informing your prospective clients of your ability to serve their office needs is an essential marketing tool.
Persuading your prospective clients means convincing them of the value of your coworking space. How well can your property meet the business needs of your clients? Does your office space promote productivity?
The best way to persuade prospects is to ask questions, listen to the answers, and provide solutions to their pain points.
Your sales presentation should also explain why is it more beneficial to lease from you versus the competition? What is your Unique selling proposition? Why can you best meet their needs?
Many believe; “if you build it, they will come.” The truth is it takes action to get them there.
A digital visual presentation should inspire your prospective clients to reach out for more details. Inspire your audience to become actively engaged by scheduling an in-person visit. By the time you’ve utilized the four “WOW” factors, you’re now encountering clients that are more likely to convert.
TrueView360s builds the industry’s most capable sales enablement platform that is geared for today’s new consumers. Our Virtual Sales Platform uses diverse digital technology tools to feature the best your property has to offer. Our visual tools support your value proposition.
TrueView360s’ virtual sales platform includes all your multi-media assets in one place for easy access during an online presentation to give the prospect the feel that they are in your space. Including:
Provide your sales team with powerful, immersive visual experiences and a professional presentation & selling tool. Easy to share, better than print and WOWs your prospective customers! We provide your salespeople with the best way to showcase your property to customers, anywhere on Earth! Contact us today!