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Are Virtual Tours of Homes Worth the Cost?

Cost Benefit Scale

Obviously, we are biased, but we do have studies that back up our bias. With the cost of a virtual tour so affordable, it is hard to understand why anyone would not use one to sell a home. Especially in this time of uncertainty related to the pandemic, prospects are more cautious as to which properties they will visit in person. A virtual tour gives them the certainty that a home should be shortlisted for them.

A more informed prospect will save themselves as well as their real estate agent, valuable time by filtering out homes they aren’t interested in.

In 2019 the National Association of Realtors (NAR) Home Buyer and Seller Generational Trends Report identified that 98% of all buyers used the internet “frequently” to search for homes. Among those buyers, 46% stated that they found virtual tours “very useful” in their search for the home they eventually bought. Those numbers are hard to ignore.

What’s more, Matterport, a leading provider of virtual tour technologies, recently found that properties that are marketed with virtual tours generate:

  • 40% more clicks
  • 95% more phone inquiries
  • 65% more email inquiries
  • 49% more qualified leads

So what’s not to like?

Additionally:

  • Listings with virtual tours sell 20% faster
  • Listings with virtual tours sell at a 9% higher price.
  • You have a virtual open house 24/7

What is the cost?

Our base cost it $135.00 for up to 1,000 square feet (sf) and $.10 / sf over that. It would translate to:

  • 1000 sf $135.00
  • 2000 sf $235.00
  • 3,000 sf $335.00
  • 4,000 sf $435.00

Should be a no brainer. Contact us for more information or a quote.