Here is What Google’s AI Bard Thinks About Google Virtual ToursApril 19, 2023
Mastering Your First Impressions OnlineAugust 23, 2023
Contemporary consumers get excited when companies have a Google Virtual tour of their business. Think about it this way: when you’re interested in going to a property and you’re about to visit it in person, would you rather know what you’re getting into before you visit, or would you rather be surprised and unsure of what you’re getting into? For many, it is affordable and should be the first option.
It can be transformative to invest in a Google virtual tour of your business. Not only are virtual tours crucial for those looking to increase their consumer base, but also, virtual tours can actually increase the value of your products or services, too. Let’s discuss virtual tours, who should invest in virtual tours, and more. By the end, you’ll understand why virtual tours are the way to go.
What Kinds of Businesses Benefit from a Google Virtual Tour?
To put things simply, any kind of business that wants to improve its bottom line and community is a great candidate to create a Google Virtual Tour. But, to get specific, here are a few sectors that need to utilize Google Virtual Tour’s platform:
- Health Care Professionals
- Coworking offices
- Education related companies.
- Retail stores.
- Hotels and Resorts
- Sports clubs & facilities.
- Theaters and entertainment areas.
- Parks and Recreation.
- Real estate.
As you can see, the range of businesses that could benefit from having a Google Virtual Tour is diverse. Whether you’re in charge of a local bakery or a retail store that’s franchised nationally, you can benefit from having a virtual tour.
4 Reasons Why You Should Have a Google Virtual Tour for Your Business
So, if having a Google Virtual Tour online for your business is extremely helpful, why is that the case? What exactly are the benefits of Google Virtual Tours? Here are four:
1. Your Competitors Probably Don’t Have One
As a businessperson, you’re always trying to find ways to outsmart and outperform your competitors. Again, if you’re a small, local bakery, and you’re competing against other bakeries in town, you want to find ways to give yourself an edge—you want your digital presence to be better than other bakeries. It’s uncommon for companies to have such thorough information about their business online, so take the time to create a Google Virtual Tour, since your competitors probably didn’t.
2. Customers Will Know What to Expect
You know the feeling of having to go to a new place, but not quite knowing what to expect. It can be anxiety-inducing, and many customers feel more accommodated when they can look at what your business comprises before they even leave the house. For example, customers can see where to park, where to find what they’re looking for in-store, and more, and they don’t have to leave their couch to do so.
3. It Makes You Look Credible, Caring, and Professional
The more attention you give your company’s online presence, the more customers are going to trust you. Don’t create a Google profile that’s just okay. Instead, create a Google profile that links to a Google Virtual Tour. Your customers will see that you’re invested in them because you’ve taken the time to create a high-quality tour of your facilities. Not only that but it will also legitimize your business to Google and help improve your local search positioning.
4. You Can Market Yourself Better
To gain a larger audience, and in turn, more customers who make purchases, you need to properly market yourself. Whether you post flyers or social media posts with links to your Google Virtual Tour, visitors go to directly to your Google page, or you increase traffic to your website by linking your Google Virtual Tour, you’ll see more people coming to your website when you have a Google Virtual tour available to visit. It also helps your SEO making your website “stickier,” which means visitors will spend more time on your site and demonstrate Google that there is more interest. Once again, improving your search rankings.
How to Get a Google Virtual Tour of Your Business?
Virtual tours are created using 360-degree photography. A professional photographer will arrive with a 360 degree camera which can look everywhere except directly up or directly down at its own tripod. The camera will be placed at various locations, each a few feet apart. When these shots are combined, it gives the user the impression that they are “walking” through your venue one step at a time, with the ability to look around at each vantage point. They can step into rooms, down hallways, out onto the balcony, or into the lobby as they explore your virtualized venue.
Each photograph is high-definition, providing exquisite detail, but the shot is taken at a singular moment in time. This gives you the chance to photograph your business at it’s best, and with the authenticity of a living business place.
What to Look for in a Google Virtual Tour Photographer?
You’re hiring a commercial photographer whose job is to capture your store. So, you want to make sure your photographer has a great eye but isn’t too artsy or abstract. Here are some traits you want in a photographer:
- Good reviews.
- A Google Trusted Photographer
- Detail oriented.
- Understands lighting and composition.
- Good at communicating.
- Technological savvy.
When you focus on finding a reliable photographer, your tour will be incredible. And the goal of creating a Google Virtual Tour is for it to be top-notch. So, don’t settle for a photographer that’s mediocre.
What Can You Expect from a Google Virtual Tour?
After your Virtual Tour is completed, you can expect that it will be exactly what the name promises it to be: a compelling virtual tour. The tour will guide customers through your property—the inside and the outside. Customers will view your tour and come away understanding exactly what your business has to offer. This will get more customers through the door. In other words, as a businessperson, you should expect an increase in traffic and sales.
Request a Google Virtual Tour Quote
At TrueView360s, we believe that a stellar online presence is the key to increasing the number of satisfied customers you serve. You need to have great photographs in your Google Virtual Tour, and we’ve helped many incredible companies create the perfect Google Virtual Tour. In fact, we have over 51 million views of our virtual tours on Google.
We know how to get businesses seen!
When you give plenty of attention to your tour photographs, customers have a better understanding of what makes your company great. For the betterment of your customers and your company, take the time to get great Google Virtual Tour photographs. You can trust that TrueView360s will get the job done right because we’ve served many companies in the past. So, to find out more about TrueView360s and our services, visit our website or contact us for more information.